For purposes for this content analysis, intercourse ended up being understood to be any depiction of sexual intercourse

For purposes for this content analysis, intercourse ended up being understood to be any depiction of sexual intercourse

Not all the product that has been taped had been coded. As our focus had been on scripted development, we excluded news that is daily, game shows, sports shows and activities, and paid development, along with all kinds of commercials along with other promotions ( ag e.g., teasers for system programs). Although music videos had been taped, they certainly were coded and analyzed individually because of the unique traits and therefore are maybe perhaps not reported right right here. The analyses offered in this paper, nevertheless, do include the nonmusic video clip programming from cable music activity channels including talk programs, variety/comedy shows, and truth programs. In addition, demonstrates that had been incomplete simply because they started before 3:00 p.m. or ended after 11:00 p.m. are not coded. Finally, episode repeats had been eradicated through the sample.

The sample that is final the 2001 2002 season contains 1,276 unique system episodes, whereas the last sample when it comes to 2002 2003 season included 1,439 unique system episodes. The sample when it comes to 2nd content analysis ended up being notably bigger than the very first 12 months’s test that we had three episodes of each nonsyndicated series as we made a concerted effort in year 2 to ensure. Despite strict adherence towards the sampling plan, extra taping ended up being needed when, as an example, brand new programs joined the fall lineup following the start of year to replace for cancelled programs or if the time and time slot for a set was changed.


The codebook for the bigger research had been based significantly in the factors produced by Kunkel and peers (1999, 2001, 2003) inside their content analyses conducted when it comes to Kaiser Family Foundation. We created extra products, including those on exact same intercourse intimate behavior and sexual talk linked to nonheterosexuals. Contrary to Kunkel and peers, whom utilized the scene because the primary device of analysis, our content analyses involved coding for intimate content in 2 minute periods of system time. Because scenes differ quite a bit in length and, hence, usually do not offer a continuing device of measure to make evaluations across programs, we utilized a coding that is standard predicated on time. Coding news programming in designated time periods has been utilized usually by other scientists conducting analyses that are content different system genres including films, detergent operas, and music videos (Hazan, Lipton, & Glantz, 1994; Lowery, 1980; Roberts, Christenson, Henriksen, & Bandy, 2002; Roberts, Henriksen, & Christenson, 1999; Sommers Flanagan, Sommers Flanagan, & Davis, 1993; Stockwell & Glantz, 1997; Terre, Drabman, & Speer, 1991).

For purposes of the content analysis, intercourse ended up being thought as any depiction of intercourse, intimately suggestive behavior, or any discuss sex or sexual intercourse. To be conservative and prevent overcoding sexual content, communications about sex were differentiated from nonsexual communications linked to love and relationships, that have been perhaps maybe not coded. As an example, a declaration such as “I favor my boyfriend” wouldn’t be coded whereas a declaration such as “I made like to my boyfriend” could be coded.

Exact exact exact Same intercourse behavior that is sexual

Every 2 moment period that were coded as containing one or more form of sexual intercourse monitored in the primary coding task flirting, kissing, intimate touching, intercourse suggested, sexual activity depicted, as well as other sexual behavior 2 has also been evaluated for the existence of exact same intercourse behavior that is sexual. With this product, programmers utilized a yes/no response format to point whether some of the sexual behavior depicted into the period took place between a couple regarding the sex that is same.

Discuss nonheterosexual issues that are sexual

Each 2 minute period that was coded as containing one or more example of talk through the intimate talk groups utilized in the key coding task ( ag e red tube viedos.g., reviews about own/others’ intimate actions or interests, speak about sexual activity which includes currently occurred, mention sex crimes) had been additionally coded for whether some of the intimate talk regarding nonheterosexuals. With this product, coders once once once again utilized a yes/no response format to point whether some of the intimate talk reflected the intimate passions or issues of nonheterosexual people. Most frequently, such responses pertaining to gays and lesbians, although sporadically these were related to bisexuals.